articleTop 1% cited
Consumer Perceptions of Iconicity and Indexicality and Their Influence on Assessments of Authentic Market Offerings
Journal of Consumer Research · 2004 · Vol. 31(2) · pp. 296–312
Kent Grayson✉Radan Martinec(University of the Arts London)
Abstract
Journal Article Consumer Perceptions of Iconicity and Indexicality and Their Influence on Assessments of Authentic Market Offerings Get access Kent Grayson, Kent Grayson Search for other works by this author on: Oxford Academic PubMed Google Scholar Radan Martinec Radan Martinec Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 31, Issue 2, September 2004, Pages 296–312, https://doi.org/10.1086/422109 Published: 01 September 2004
Consumer Behavior in Brand Consumption and IdentificationArt History and Market AnalysisConsumer Retail Behavior StudiesIconicityIndexicalityPerceptionConsumer researchSociologyPsychologyAdvertisingMarketingBusinessLinguistics
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