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Authenticity under threat: When social media influencers need to go beyond self-presentation

Journal of Business Research · 2018 · Vol. 117 · pp. 557–569

Alice Audrezet✉(Institut Superieur de Gestion)Gwarlann de Kerviler(Institut d'Economie Scientifique Et de Gestion)Julie Guidry Moulard(Louisiana Tech University)

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Digital Marketing and Social Media Digital Communication and Language Gender, Feminism, and MediaInfluencer marketingConceptualizationPresentation (obstetrics)General partnershipSocial mediaBusinessMarketingAdvertisingBrand managementComputer science

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References

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Journal of Consumer Research · 2002 · 1,879 citations

Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value

Journal of Consumer Research · 1994 · 5,827 citations

We Are What We Post? Self-Presentation in Personal Web Space

Journal of Consumer Research · 2003 · 1,227 citations

Consumer Perceptions of Iconicity and Indexicality and Their Influence on Assessments of Authentic Market Offerings

Journal of Consumer Research · 2004 · 1,124 citations

Self-determination theory and the facilitation of intrinsic motivation, social development, and well-being.

American Psychologist · 2000 · 27,259 citations

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