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A consumer-based model of authenticity: An oxymoron or the foundation of cultural heritage marketing?
Tourism Management · 2009 · Vol. 31(5) · pp. 652–664
Tomaž Kolar(University of Ljubljana)Vesna Žabkar✉(University of Ljubljana)
Diverse Aspects of Tourism ResearchCustomer Service Quality and LoyaltyConsumer Behavior in Brand Consumption and IdentificationLISRELTourismConfirmatory factor analysisAntecedent (behavioral psychology)Construct (python library)Structural equation modelingMarketingSociologyLoyaltyExistentialism
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References
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Index Construction with Formative Indicators: An Alternative to Scale Development
Journal of Marketing Research · 2001 · 4,533 citations
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