articleTop 1% cited
Greenwash and Green Trust: The Mediation Effects of Green Consumer Confusion and Green Perceived Risk
Journal of Business Ethics · 2012 · Vol. 114(3) · pp. 489–500
Yu-Shan Chen✉(National Taipei University)Ching‐Hsun Chang(Tamkang University)
Environmental Sustainability in BusinessConsumer Behavior in Brand Consumption and IdentificationEnvironmental Education and SustainabilityConfusionMediationAffect (linguistics)Risk perceptionBusinessGreen consumptionMarketingPsychologyEconomicsPerception
Funding
- National Science Council
Citations
1,113
FWCI
39.13
field-weighted impact
References
72
Percentile
100%
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Citations per year
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References
The Influence of Green Innovation Performance on Corporate Advantage in Taiwan
Journal of Business Ethics · 2006 · 2,339 citations
Evaluating Structural Equation Models with Unobservable Variables and Measurement Error
Journal of Marketing Research · 1981 · 60,221 citations
How Sustainability Ratings Might Deter ‘Greenwashing’: A Closer Look at Ethical Corporate Communication
Journal of Business Ethics · 2011 · 922 citations
Social Accountability and Corporate Greenwashing
Journal of Business Ethics · 2003 · 1,302 citations
The Drivers of Green Brand Equity: Green Brand Image, Green Satisfaction, and Green Trust
Journal of Business Ethics · 2009 · 1,513 citations
The Driver of Green Innovation and Green Image – Green Core Competence
Journal of Business Ethics · 2007 · 1,613 citations
Factors Affecting Trust in Market Research Relationships
Journal of Marketing · 1993 · 3,027 citations
Risk Taking and Information Handling in Consumer Behavior
Journal of Marketing Research · 1969 · 1,414 citations
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