articleTop 1% cited
Risk Taking and Information Handling in Consumer Behavior
Journal of Marketing Research · 1969 · Vol. 6(1) · pp. 110–110
Leadership, Behavior, and Decision-Making StudiesConsumer behaviourBusinessPsychologyMarketingAdvertising
Citations
1,414
FWCI
29.34
field-weighted impact
References
0
Percentile
100%
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Citations per year
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