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How Sustainability Ratings Might Deter ‘Greenwashing’: A Closer Look at Ethical Corporate Communication
Journal of Business Ethics · 2011 · Vol. 102(1) · pp. 15–28
Béatrice Parguel✉(Institut de Recherche en Gestion)Florence Benoît-Moreau(Université Paris Dauphine-PSL)Fabrice Larceneux(Université Paris Dauphine-PSL)
Corporate Social Responsibility ReportingEthics in Business and EducationCorporate Identity and ReputationGreenwashingCorporate social responsibilityBusiness ethicsSustainabilityBusinessConfusionAttributionMarketingCorporate sustainabilityCorporate branding
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