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The Importance of Consumer Trust for the Emergence of a Market for Green Products: The Case of Organic Food
Journal of Business Ethics · 2015 · Vol. 140(2) · pp. 323–337
Krittinee Nuttavuthisit✉(Chulalongkorn University)John Thøgersen(Aarhus University)
Organic Food and AgricultureEnvironmental Sustainability in BusinessConsumer Behavior in Brand Consumption and IdentificationBusiness ethicsQuality of Life ResearchFood marketBusinessMarketingEconomicsManagementAgricultureGeography
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References
An Exploratory Study into the Factors Impeding Ethical Consumption
Journal of Business Ethics · 2010 · 869 citations
Greenwash and Green Trust: The Mediation Effects of Green Consumer Confusion and Green Perceived Risk
Journal of Business Ethics · 2012 · 1,113 citations
Does changing behavioral intentions engender behavior change? A meta-analysis of the experimental evidence.
Psychological Bulletin · 2006 · 3,611 citations
Not So Different After All: A Cross-Discipline View Of Trust
Academy of Management Review · 1998 · 9,973 citations
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