articleTop 1% cited
The Drivers of Green Brand Equity: Green Brand Image, Green Satisfaction, and Green Trust
Journal of Business Ethics · 2009 · Vol. 93(2) · pp. 307–319
Yu‐Shan Chen✉(National Yunlin University of Science and Technology)
Environmental Sustainability in BusinessConsumer Behavior in Brand Consumption and IdentificationDigital Marketing and Social MediaBrand equityBusinessBrand imageMarketingAdvertisingBrand awarenessGreen marketing
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References
Satisfaction: a behavioral perspective on the consumer
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The Influence of Green Innovation Performance on Corporate Advantage in Taiwan
Journal of Business Ethics · 2006 · 2,339 citations
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The Driver of Green Innovation and Green Image – Green Core Competence
Journal of Business Ethics · 2007 · 1,613 citations
Toward a New Conception of the Environment-Competitiveness Relationship
The Journal of Economic Perspectives · 1995 · 12,078 citations
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