articleTop 1% cited
Perceived Greenwashing: The Effects of Green Marketing on Environmental and Product Perceptions
Journal of Business Ethics · 2020 · Vol. 171(4) · pp. 719–739
Szerena Szabo✉(Queen's University)Jane Webster(Queen's University)
Environmental Sustainability in BusinessConsumer Behavior in Brand Consumption and IdentificationEnvironmental Education and SustainabilityGreenwashingBusiness ethicsQuality of Life ResearchPerceptionMarketingProduct (mathematics)BusinessGreen marketingAdvertisingEconomics
Funding
- Social Sciences and Humanities Research Council of Canada
Citations
689
FWCI
45.76
field-weighted impact
References
102
Percentile
100%
vs. same field & year
Citations per year
References
How Sustainability Ratings Might Deter ‘Greenwashing’: A Closer Look at Ethical Corporate Communication
Journal of Business Ethics · 2011 · 922 citations
Social Accountability and Corporate Greenwashing
Journal of Business Ethics · 2003 · 1,302 citations
Perceived Greenwashing: The Interactive Effects of Green Advertising and Corporate Environmental Performance on Consumer Reactions
Journal of Business Ethics · 2013 · 698 citations
Greenwash and Green Trust: The Mediation Effects of Green Consumer Confusion and Green Perceived Risk
Journal of Business Ethics · 2012 · 1,113 citations
Attribution Theory and Research
Annual Review of Psychology · 1980 · 2,554 citations
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