articleTop 10% cited
The effects of utilitarian and hedonic online shopping value on consumer preference and intentions
Journal of Business Research · 2006 · Vol. 59(10-11) · pp. 1160–1166
Jeffrey W. Overby✉(Belmont University)Eun‐Ju Lee(Chung-Ang University)
Customer Service Quality and LoyaltyConsumer Retail Behavior StudiesTechnology Adoption and User BehaviourPreferenceValue (mathematics)Context (archaeology)AdvertisingThe InternetMarketingPsychologyConsumer behaviourSocial psychologyBusiness
Funding
- Georgia Institute of Technology
Citations
1,058
FWCI
17.45
field-weighted impact
References
58
Percentile
99%
vs. same field & year
Citations per year
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References
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Psychological Bulletin · 1988 · 39,204 citations
Effects of Price, Brand, and Store Information on Buyers’ Product Evaluations
Journal of Marketing Research · 1991 · 1,712 citations
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