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Selected Determinants of Consumer Satisfaction and Complaint Reports

Journal of Marketing Research · 1983 · Vol. 20(1) · pp. 21–21
William O. BeardenJesse E. Teel

Abstract

Data obtained from 375 members of a consumer panel in a two-phase study of consumer experiences with automobile repairs and services were used to examine the antecedents and consequences of consume...

Customer Service Quality and LoyaltyConsumer Behavior in Brand Consumption and IdentificationConsumer Retail Behavior StudiesComplaintConsumer satisfactionMarketingBusinessConsumer behaviourAdvertisingCustomer satisfactionPsychology
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1,322
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References
A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions
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Adaptation-Level Theory
The American Journal of Psychology · 1965 · 2,517 citations
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