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External Search Effort: An Investigation Across Several Product Categories
Journal of Consumer Research · 1987 · Vol. 14(1) · pp. 83–83
Abstract
Journal Article External Search Effort: An Investigation Across Several Product Categories Get access Sharon E. Beatty, Sharon E. Beatty Search for other works by this author on: Oxford Academic PubMed Google Scholar Scott M. Smith Scott M. Smith Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 14, Issue 1, June 1987, Pages 83–95, https://doi.org/10.1086/209095 Published: 01 June 1987 Article history Received: 01 September 1985 Revision received: 01 October 1986 Published: 01 June 1987
Consumer Behavior in Brand Consumption and IdentificationConsumer Retail Behavior StudiesConsumer Market Behavior and PricingProduct (mathematics)Library scienceHistoryComputer scienceMathematics
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References
The Theory of Buyer Behavior
Journal of Marketing · 1971 · 2,817 citations
An Information Processing Theory of Consumer Choice
Journal of Marketing · 1979 · 2,282 citations
The Effects of Product Class Knowledge on Information Search Behavior
Journal of Consumer Research · 1985 · 1,955 citations
Measuring the Involvement Construct
Journal of Consumer Research · 1985 · 5,823 citations
Heuristic versus systematic information processing and the use of source versus message cues in persuasion.
Journal of Personality and Social Psychology · 1980 · 5,041 citations
Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement
Journal of Consumer Research · 1983 · 4,543 citations
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