articleTop 1% cited
Evaluating the Potential of Interactive Media through a New Lens: Search versus Experience Goods
Journal of Business Research · 1998 · Vol. 41(3) · pp. 195–203
Lisa R. Klein✉(Harvard University)
Digital Marketing and Social MediaConsumer Market Behavior and PricingConsumer Behavior in Brand Consumption and IdentificationCredenceThe InternetAdvertisingThrough-the-lens meteringCredence goodComputer scienceProduct (mathematics)Information goodMarketingBusiness
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References
External Search Effort: An Investigation Across Several Product Categories
Journal of Consumer Research · 1987 · 1,298 citations
Advertising as Information
Journal of Political Economy · 1974 · 3,456 citations
Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence
Journal of Marketing · 1988 · 12,716 citations
The Effects of Product Class Knowledge on Information Search Behavior
Journal of Consumer Research · 1985 · 1,955 citations
Self-generated validity and other effects of measurement on belief, attitude, intention, and behavior.
Journal of Applied Psychology · 1988 · 1,987 citations
Information and Consumer Behavior
Journal of Political Economy · 1970 · 5,644 citations
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