articleTop 1% cited
Co-creating value for luxury brands
Journal of Business Research · 2009 · Vol. 63(11) · pp. 1156–1163
Caroline Tynan✉(University of Nottingham)Sally McKechnie(University of Nottingham)Celine Chhuon(University of Nottingham)
Consumer Behavior in Brand Consumption and IdentificationService and Product InnovationCustomer Service Quality and LoyaltyValue propositionBusinessValue (mathematics)MarketingProduct (mathematics)Variety (cybernetics)AdvertisingBrand managementService (business)Brand equity
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