articleTop 1% cited
Understanding the effect of social media marketing activities: The mediation of social identification, perceived value, and satisfaction
Technological Forecasting and Social Change · 2018 · Vol. 140 · pp. 22–32
Shih‐Chih Chen(National Kaohsiung University of Science and Technology)Chieh‐Peng Lin✉(National Yang Ming Chiao Tung University)
Digital Marketing and Social MediaTechnology Adoption and User BehaviourCustomer Service Quality and LoyaltySocial mediaContinuanceMediationAffect (linguistics)Value (mathematics)MarketingIdentification (biology)Viral marketingPsychologyBusiness
Funding
- Ministry of Science and Technology, Taiwan
Citations
569
FWCI
65.95
field-weighted impact
References
134
Percentile
100%
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Citations per year
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References
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Co-creating value for luxury brands
Journal of Business Research · 2009 · 932 citations
Evaluating Structural Equation Models with Unobservable Variables and Measurement Error
Journal of Marketing Research · 1981 · 60,221 citations
The Social Influence of Brand Community: Evidence from European Car Clubs
Journal of Marketing · 2005 · 2,343 citations
Use of partial least squares (PLS) in strategic management research: a review of four recent studies
Strategic Management Journal · 1999 · 6,863 citations
Effects of Price, Brand, and Store Information on Buyers' Product Evaluations
Journal of Marketing Research · 1991 · 4,689 citations
Why we buy what we buy: A theory of consumption values
Journal of Business Research · 1991 · 4,610 citations
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