Social Sciences → Business, Management and Accounting → Marketing
Service and Product Innovation
This cluster of papers explores the evolution and application of service-dominant logic in marketing science, focusing on co-creation, value creation, service innovation, product-service systems, customer participation, servitization, service science, customer experience, and marketing strategy.
43.6K works worldwide612K citations
Co-CreationValue CreationService InnovationProduct-Service SystemsCustomer ParticipationServitizationValue Co-CreationService ScienceCustomer ExperienceMarketing Strategy
Journals publishing in this area
1
391h-index
7.85Impact
12.8KArticles
975.2KCitations