Customer churn and segmentation

This cluster of papers focuses on customer equity management and prediction, utilizing data mining, machine learning, and segmentation techniques to understand customer churn, lifetime value, and profitability. It explores the impact of marketing strategies on customer retention and financial performance in various industries, particularly in telecommunications.

Journals publishing in this area

1

Journal of Marketing Research

ISSN 0022-2437150 articles in this topic

415h-index

2.11Impact

7.6KArticles

1MCitations