Business Strategies and Innovation

This cluster of papers covers a wide range of topics related to strategic management and innovation in business, including the application of frameworks like Blue Ocean Strategy and Lean Startup, the importance of value proposition design, digital transformation, entrepreneurship, and market analysis. It explores the impact of various forces on business strategy and the role of innovation in driving business success.

Journals publishing in this area

1

Journal of Marketing

ISSN 0022-2429340 articles in this topic

527h-index

4.82Impact

15.2KArticles

1.3MCitations

2

International Journal of Research in Marketing Management and Sales

ISSN 2663-332910 articles in this topic

8h-index

0.06Impact

414Articles

276Citations