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V. B. Mathipurani

PSG INSTITUTE OF TECHNOLOGY AND APPLIED RESEARCH (IN)
h-index
1
Publications
23
Citations
2
i10-index
0
Impact (2-yr)
—
Citations per year
Research Areas
Technology Adoption and User BehaviourConsumer Retail Behavior StudiesInnovations and Analysis in Business and EducationEntrepreneurship Studies and InfluencesDigital Marketing and Social Media
Affiliations
PSG INSTITUTE OF TECHNOLOGY AND APPLIED RESEARCH
IN · 2020–2021
PSG Institute of Advanced Studies
IN · 2019–2021

Top Publications

A study on awareness of Indian government schemes for MSME among the women entrepreneurs
International Journal of Research in Finance and Management20210 citations
Analysing the consumer perceptions towards ecofriendly products with reference to Coimbatore district
International Journal of Research in Marketing Management and Sales20210 citations
A study on the responsible consumption patterns of consumers with reference to Coimbatore District
International Journal of Research in Marketing Management and Sales20210 citations
A study on the employee work life balance in the MSME sector
International Journal of Research in Human Resource Management20200 citations
Impact of mobile phone usage on academic performance with reference to Coimbatore city
International Journal of Research in Human Resource Management20200 citations
A study on the entrepreneurial intentions among management students with reference to Coimbatore city
International Journal of Research in Finance and Management20210 citations
V. B. Mathipurani · Scinovex