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Dang Thi Phuong

Industrial University of Ho Chi Minh City (VN)
h-index
4
Publications
35
Citations
72
i10-index
2
Impact (2-yr)
0.25
Citations per year
Research Areas
Global Trade and CompetitivenessVietnamese History and Culture StudiesSustainability and Climate Change GovernanceConsumer Behavior in Brand Consumption and IdentificationCustomer Service Quality and Loyalty
Affiliations
Ho Chi Minh City University of Transport
VN · 2019–2024
Can Tho University
VN · 2022–2025
Industrial University of Ho Chi Minh City
VN · 2019–2026
Social Welfare Department
HK · 2010–2010
Anova Corp (Vietnam)
VN · 2019–2020
Ho Chi Minh City Open University
VN · 2021–2021
Fundación Pública Andaluza para la Gestión de la Investigación en Salud de Sevilla
ES · 2024–2024
WSB Merito University in Gdańsk
PL · 2024–2024

Top Publications

The role of international marketing in international business strategy
International Journal of Research in Marketing Management and Sales201941 citations
Product policy in international marketing comparative analysis between Samsung and Apple
International Journal of Research in Marketing Management and Sales20196 citations
Comparative analysis of international marketing strategies of apple and Oppo
International Journal of Research in Marketing Management and Sales20195 citations
Price policy in international marketing comparative analysis between Samsung and Apple
International Journal of Research in Marketing Management and Sales20192 citations
Working environment and labor efficiency of state owned enterprises and foreign corporations in Vietnam
International Journal of Financial Management and Economics20191 citations
Factors affecting customer satisfaction at Vietinbank in Vietnam
International Journal of Research in Human Resource Management20211 citations
Factors affecting customer satisfaction at Bach Hoa Xanh retail chain in Vietnam
International Journal of Research in Human Resource Management20210 citations
Customization and standardization of foreign businesses in Vietnam the case of Unilever and the FMCG industry
International Journal of Research in Marketing Management and Sales20190 citations
Staff motivation policy of foreign companies in Vietnam
International Journal of Financial Management and Economics20200 citations
Dang Thi Phuong · Scinovex