articleTop 10% cited
Why we buy what we buy: A theory of consumption values
Journal of Business Research · 1991 · Vol. 22(2) · pp. 159–170
Jagdish N. Sheth(University of Southern California)Bruce I. Newman✉(DePaul University)Barbara Groß(University of Southern California)
Consumer Behavior in Brand Consumption and IdentificationWine Industry and TourismAesthetic Perception and AnalysisOperationalizationConsumption (sociology)Consumer behaviourConsumer choiceMarketingAdvertisingUtility theoryEconomicsMicroeconomicsPsychology
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4,610
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97%
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References
The Theory of Buyer Behavior
Journal of Marketing · 1971 · 2,817 citations
Innovativeness, Novelty Seeking, and Consumer Creativity
Journal of Consumer Research · 1980 · 1,684 citations
Why we buy what we buy: A theory of consumption values
Journal of Business Research · 1991 · 4,610 citations
Attitudinal effects of mere exposure.
Journal of Personality and Social Psychology · 1968 · 6,573 citations
A theory of human motivation.
Psychological Review · 1943 · 20,028 citations
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