A Comparative Study of Customer Satisfaction in Hyper Stores and Super Stores

Abstract

The purpose of the present study was to compare the satisfaction level of customers purchasing products in hyper market stores and super market stores. A sample of fifty customers purchasing goods in Hyper Stores and Super Stores in Dwarka was selected for study. Retail Service Quality Scale (RSQS) developed by Dabholkar, Thrope and Rentz (1996) was used to measure customer satisfaction. The data was interpreted with the help of mean, standard deviation and‘t’ test. The result of the study showed that there was significant difference between customer satisfaction in hyper stores and super stores. Customers feel more satisfied by shopping in hyper market.