articleTop 1% cited
Consumer attitude and purchase intention toward green energy brands: The roles of psychological benefits and environmental concern
Journal of Business Research · 2011 · Vol. 65(9) · pp. 1254–1263
Patrick Hartmann✉(University of the Basque Country)Vanessa Apaolaza(University of the Basque Country)
Environmental Sustainability in BusinessEnvironmental Education and SustainabilityConsumer Behavior in Brand Consumption and IdentificationAdvertisingPsychologyAffect (linguistics)Energy (signal processing)MarketingStructural equation modelingBusinessSocial psychology
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