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Consumer Knowledge: Effects on Evaluation Strategies Mediating Consumer Judgments
Journal of Consumer Research · 1985 · Vol. 12(1) · pp. 31–31
Mita Sujan✉(Pennsylvania State University)
Abstract
Journal Article Consumer Knowledge: Effects on Evaluation Strategies Mediating Consumer Judgments Get access Mita Sujan Mita Sujan Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 12, Issue 1, June 1985, Pages 31–46, https://doi.org/10.1086/209033 Published: 01 June 1985 Article history Received: 01 March 1984 Revision received: 01 November 1984 Published: 01 June 1985
Consumer Behavior in Brand Consumption and IdentificationCustomer Service Quality and LoyaltyCultural Differences and ValuesProduct (mathematics)Product categoryPsychologyCognitive psychologyImpression formationConsumer researchConsumer behaviourSocial psychologyMarketingPerception
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References
An Information Processing Theory of Consumer Choice
Journal of Marketing · 1979 · 2,282 citations
Acquisition of cognitive skill.
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Categorization of Natural Objects
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