articleTop 1% cited
The effect of perceived trust on electronic commerce: Shopping online for tourism products and services in South Korea
Tourism Management · 2010 · Vol. 32(2) · pp. 256–265
Myung Ja Kim✉(Kyung Hee University)Namho Chung(Kyung Hee University)Choong‐Ki Lee(Kyung Hee University)
Technology Adoption and User BehaviourDigital Marketing and Social MediaCustomer Service Quality and LoyaltyBusinessMarketingTourismThe InternetLoyaltyStructural equation modelingAdvertisingDatabase transactionCustomer satisfactionLoyalty business model
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References
Evaluating Structural Equation Models with Unobservable Variables and Measurement Error
Journal of Marketing Research · 1981 · 60,221 citations
Multivariate Data Analysis
Technometrics · 2007 · 14,832 citations
Progress in information technology and tourism management: 20 years on and 10 years after the Internet—The state of eTourism research
Tourism Management · 2008 · 3,618 citations
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