articleTop 1% cited
Cluster Analysis in Marketing Research: Review and Suggestions for Application
Journal of Marketing Research · 1983 · Vol. 20(2) · pp. 134–134
Girish Punj✉(University of Connecticut)David W. Stewart(Vanderbilt University)
Abstract
Applications of cluster analysis to marketing problems are reviewed. Alternative methods of cluster analysis are presented and evaluated in terms of recent empirical work on their performance chara...
Customer churn and segmentationConsumer Market Behavior and PricingAdvanced Clustering Algorithms ResearchCluster (spacecraft)MarketingMarketing researchBusinessPsychologyComputer science
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References
An Information Processing Theory of Consumer Choice
Journal of Marketing · 1979 · 2,282 citations
Hierarchical Grouping to Optimize an Objective Function
Journal of the American Statistical Association · 1963 · 18,957 citations
The Application of Computers to Taxonomy
Microbiology · 1957 · 938 citations
Objective Criteria for the Evaluation of Clustering Methods
Journal of the American Statistical Association · 1971 · 5,849 citations
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