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A Meta-Analysis of Cronbach's Coefficient Alpha

Journal of Consumer Research · 1994 · Vol. 21(2) · pp. 381–381

Abstract

Despite some limitations, Cronbach's coefficient alpha remains the most widely used measure of scale reliability. The purpose of this article was to empirically document the magnitudes of alpha coefficients obtained in behavioral research, compare these obtained values with guidelines and recommendations set forth by individuals such as Nunnally (1967, 1978), and provide insights into research design characteristics that may influence the size of coefficient alpha. Average reported alpha coefficients ranged from .70 for values and beliefs to .82 for job satisfaction. With few exceptions, there were no substantive relationships between the magnitude of coefficient alpha and the research design characteristics investigated. Copyright 1994 by the University of Chicago.

Consumer Retail Behavior StudiesConsumer Behavior in Brand Consumption and IdentificationConsumer Market Behavior and PricingCronbach's alphaMeta-analysisAlpha (finance)Library sciencePsychologyHistoryMedicineComputer scienceClinical psychologyPsychometrics
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References
A Paradigm for Developing Better Measures of Marketing Constructs
Journal of Marketing Research · 1979 · 12,682 citations
Reliability: A Review of Psychometric Basics and Recent Marketing Practices
Journal of Marketing Research · 1979 · 1,397 citations
Reliability of Nominal Data Based on Qualitative Judgments
Journal of Marketing Research · 1989 · 1,327 citations
What is coefficient alpha? An examination of theory and applications.
Journal of Applied Psychology · 1993 · 7,963 citations
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