articleTop 10% cited

Reliability of Nominal Data Based on Qualitative Judgments

Journal of Marketing Research · 1989 · Vol. 26(2) · pp. 135–135

William D. Perreault✉(University of North Carolina at Chapel Hill)Laurence E. Leigh(Birmingham–Southern College)

Abstract

Most research related to the reliability and validity of marketing measures has focused on multi-item quantitative scales. In contrast, little attention has been given to the quality of nominal sca...

Reliability and Agreement in Measurement Sensory Analysis and Statistical Methods Multi-Criteria Decision MakingReliability (semiconductor)Contrast (vision)Quality (philosophy)PsychologyComputer scienceEconometricsStatisticsReliability engineeringData miningSocial psychology

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References

Measuring nominal scale agreement among many raters.

Psychological Bulletin · 1971 · 8,372 citations

Effects of Prior Knowledge and Experience and Phase of the Choice Process on Consumer Decision Processes: A Protocol Analysis

Journal of Consumer Research · 1980 · 1,346 citations

Weighted kappa: Nominal scale agreement provision for scaled disagreement or partial credit.

Psychological Bulletin · 1968 · 8,425 citations

The Measurement of Observer Agreement for Categorical Data

Biometrics · 1977 · 77,212 citations

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