reviewTop 10% cited
Reliability: A Review of Psychometric Basics and Recent Marketing Practices
Journal of Marketing Research · 1979 · Vol. 16(1) · pp. 6–6
Abstract
The basic theories and measurement procedures for reliability and the closely related concept of generalizability are reviewed, illustrated, and evaluated for use in marketing research. A critique ...
Quality and Supply ManagementGeneralizability theoryReliability (semiconductor)Marketing researchMarketingPsychologyManagement scienceApplied psychologyComputer scienceData scienceBusiness
Citations
1,397
FWCI
10.54
field-weighted impact
References
41
Percentile
98%
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References
Handbook of Industrial and Organizational Psychology.
Administrative Science Quarterly · 1977 · 12,140 citations
The Proof and Measurement of Association between Two Things
The American Journal of Psychology · 1904 · 7,286 citations
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