Perceived Usefulness, Ease of Use, and Attitude Towards Online Shopping Usefulness Towards Online Airlines Ticket Purchase

Abstract

Internet acceptance has been widely tested using Technology Acceptance Model (TAM) which records perceived ease of use and usefulness towards the use of internet for shopping online. It is because perceived ease of use and usefulness affect attitudes toward usability. To prove if that‘s the case or not this research was undertaken. Its purpose is to measure the influence of perceived ease of use and usefulness on attitudes toward usability to confirm the past research. Questionnaire was deployed as research instrument to collect data. Respondents to the study were the consumers who have access to the internet. Data was analyzed using Structural Equation Modeling (SEM). The result show that perceived usefulness influence the attitudes towards usability of airlines ticket reservation stronger than perceived ease of use and trust.