articleTop 1% cited
Information direction, website reputation and eWOM effect: A moderating role of product type
Journal of Business Research · 2008 · Vol. 62(1) · pp. 61–67
Cheol Park(Korea University)Thae Min Lee✉(Chungbuk National University)
Digital Marketing and Social MediaConsumer Behavior in Brand Consumption and IdentificationTechnology Adoption and User BehaviourReputationProduct (mathematics)AdvertisingProduct typeBusinessThe InternetMarketingComputer scienceWorld Wide WebPolitical science
Citations
944
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58.68
field-weighted impact
References
39
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100%
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Citations per year
References
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Journal of Consumer Research · 1987 · 2,370 citations
Evaluating the Potential of Interactive Media through a New Lens: Search versus Experience Goods
Journal of Business Research · 1998 · 870 citations
Advertising as Information
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Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence
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eWOM: The impact of customer-to-customer online know-how exchange on customer value and loyalty
Journal of Business Research · 2006 · 1,067 citations
Dimensions of Consumer Expertise
Journal of Consumer Research · 1987 · 4,263 citations
Role of Product-Related Conversations in the Diffusion of a New Product
Journal of Marketing Research · 1967 · 1,574 citations
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