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Perceived Greenwashing: The Interactive Effects of Green Advertising and Corporate Environmental Performance on Consumer Reactions

Journal of Business Ethics · 2013 · Vol. 125(4) · pp. 693–707

Gergely Nyilasy✉(University of Melbourne)Harsha Gangadharbatla(University of Oregon)Ángela Paladino(University of Melbourne)

Environmental Sustainability in Business Consumer Behavior in Brand Consumption and Identification Environmental Education and SustainabilityGreenwashingAdvertisingBusiness ethicsBusinessAttributionCorporationMarketingQuality of Life ResearchCorporate social responsibilityPsychology

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Journal of Business Ethics · 2020 · 689 citations

References

Journal of Consumer Research · 1994 · 3,465 citations

Journal of Business Ethics · 2011 · 922 citations

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Annual Review of Psychology · 1980 · 2,554 citations

Journal of Marketing Research · 1981 · 1,479 citations

Technometrics · 1973 · 4,121 citations

Journal of the American Dietetic Association · 1993 · 18,342 citations

Journal of Business Ethics · 2011 · 922 citations

Journal of Business Ethics · 2013 · 698 citations

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