articleTop 1% cited

Effects of Prior Knowledge and Experience and Phase of the Choice Process on Consumer Decision Processes: A Protocol Analysis

Journal of Consumer Research · 1980 · Vol. 7(3) · pp. 234–234

Abstract

Journal Article Effects of Prior Knowledge and Experience and Phase of the Choice Process on Consumer Decision Processes: A Protocol Analysis Get access James R. Bettman, James R. Bettman Search for other works by this author on: Oxford Academic PubMed Google Scholar C. Whan Park C. Whan Park Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 7, Issue 3, December 1980, Pages 234–248, https://doi.org/10.1086/208812 Published: 01 December 1980 Article history Received: 01 March 1980 Revision received: 01 August 1980 Published: 01 December 1980

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1,346

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19.99

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Reference Group Influence on Product and Brand Purchase Decisions