Social Sciences → Business, Management and Accounting → Marketing
Consumer Perception and Purchasing Behavior
This cluster of papers explores the influence of appearance management behavior, including cosmetics, fashion, and body image, on consumer choices. It covers topics such as the impact of social norms, corporate social responsibility, and lifestyle on purchase behavior and self-esteem related to appearance management.
84.5K works worldwide74.2K citations
CosmeticsFashionConsumer BehaviorBody ImageLifestyleSocial NormsCorporate Social ResponsibilitySociocultural AttitudesPurchase BehaviorSelf-esteem