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Dimensions of Brand Personality

Journal of Marketing Research · 1997 · Vol. 34(3) · pp. 347–347

Jennifer Aaker✉(Anderson University - South Carolina)

Abstract

Although a considerable amount of research in personality psychology has been done to conceptualize human personality, identify the “Big Five” dimensions, and explore the meaning of each dimension,...

Consumer Behavior in Brand Consumption and Identification Personality Traits and Psychology Evolutionary Psychology and Human BehaviorPersonalityPsychologySocial psychology

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