reviewTop 10% cited
Self-Concept in Consumer Behavior: A Critical Review
Journal of Consumer Research · 1982 · Vol. 9(3) · pp. 287–287
M. Joseph Sirgy✉(Virginia Tech)
Abstract
The self-concept literature in consumer behavior can be characterized as fragmented, incoherent, and highly diffuse. This paper critically reviews self-concept theory and research in consumer behavior and provides recommendations for future research.
Citations
3,464
FWCI
10.21
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References
54
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98%
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