articleTop 1% cited
Managing Brand Equity: Capitalizing on the Value of a Brand Name
Journal of Marketing · 1992 · Vol. 56(2) · pp. 125–125
Consumer Behavior in Brand Consumption and IdentificationPublishing and Scholarly CommunicationBrand equityBusinessBrand managementBrand awarenessMarketingBrand namesAdvertisingValue (mathematics)Brand extensionCorporate branding
Citations
2,471
FWCI
23.72
field-weighted impact
References
0
Percentile
100%
vs. same field & year
Citations per year
Cited by
Measuring the impact of CSR initiatives on brand reputation and consumer behaviour
International Journal of Research in Human Resource Management · 2024 · 2 citations
Effect of promotional activities on brand loyalty of detergents among Nigerian university students: A study of veritas University Abuja
International Journal of Research in Marketing Management and Sales · 2019 · 2 citations
The Impact of Social Media Marketing Medium toward Purchase Intention and Brand Loyalty among Generation Y
Procedia - Social and Behavioral Sciences · 2014 · 360 citations
Relationship quality as a predictor of B2B customer loyalty
Journal of Business Research · 2006 · 1,108 citations
The Drivers of Green Brand Equity: Green Brand Image, Green Satisfaction, and Green Trust
Journal of Business Ethics · 2009 · 1,513 citations
The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty
Journal of Marketing · 2001 · 6,392 citations
Citation Network
How this paper connects to the literature. Drag to explore, click any node to open that paper.