Brand image of Maggi noodles before and after re-launch with special reference

Abstract

This study focuses on perceptions of Brand Image of Maggi Noodles before and after Re-Launch with Special Reference to Coimbatore City. In May 2015, food safety regulations from barabanki, utttarpradesh, India reported the samples of maggi 2 minutes noodles had unexpectedly high level of monosodium glutamate as well as up to 17 times the permissible limit of lead. FSSAI ordered a recall of all nine approved variants of maggi instant noodles and oats masala from India. Many states of India banned maggi after the FSSAI decision. June, 2015 the central government of India banned nationwide sale of maggi products. The nationwide ban was struck down by the Bombay high court. All the samples of the maggi have been cleared with led much below permissible limit. Maggi come back to the shelves in India from November 2015 after the high court order to nestle to manufacture and sell the newly manufactured products. Data for the study has been collected from the 200 responded from structured questionnaire and the statistical tool like percentage analysis, chi-square, ranking analysis and ANOVA was used for analysis.