The return of Maggi: A case study

Abstract

Maggi has become the most relevant, trusted and valuable food brand in India. It has understood the changing lifestyles of generations, provided products that the family enjoys and constantly innovated products that add value. Maggi the hot favourite among all the children in the country, noodles have come a long way since their introduction in 1983. It was considered as snacks in many households and a basic diet in many other homes. As people became busier and busier day by day, packaged and ready-to-eat foods also began to gain quite a formidable share in the Indian food industry. It is because of Maggi that instant noodles have become a part of the food habit of Indian homes. Maggi has moved from being a 5 pm snack, to being a part of breakfast, lunch, and dinner, of the average Indian household. But in the recent past, the ban on Maggi has created a negative impact of Nestle and has created waves in the fast food industry. The case study is an effort to explore the various issues, possibilities and opportunities for Maggi.