articleTop 10% cited
In-store sampling and impulsive buying behavior: An empirical approach
International journal of applied research · 2016 · Vol. 2(4) · pp. 304–307
Consumer Retail Behavior StudiesConsumer Market Behavior and PricingConsumer Behavior in Brand Consumption and IdentificationSampling (signal processing)AdvertisingStatisticsBusinessComputer scienceMathematicsTelecommunications
Citations
13
FWCI
2.69
field-weighted impact
References
10
Percentile
92%
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Citations per year
References
The Buying Impulse
Journal of Consumer Research · 1987 · 1,992 citations
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