article Open AccessTop 1% cited
Enabling smart retail settings via mobile augmented reality shopping apps
Technological Forecasting and Social Change · 2016 · Vol. 124 · pp. 243–256
Scott G Dacko✉(University of Warwick)
Consumer Retail Behavior StudiesTechnology Adoption and User BehaviourCustomer Service Quality and LoyaltyBusinessMainstreamMarketingExperiential learningValue (mathematics)Set (abstract data type)Early adopterCustomer experienceAugmented realityPerspective (graphical)
Citations
516
FWCI
47.96
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78
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100%
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References
Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology
MIS Quarterly · 1989 · 62,267 citations
User Acceptance of Hedonic Information Systems1
MIS Quarterly · 2004 · 3,739 citations
Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty?
Journal of Marketing · 2009 · 2,780 citations
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