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An Investigation into the Determinants of Customer Satisfaction
Journal of Marketing Research · 1982 · Vol. 19(4) · pp. 491–491
Abstract
Gilbert A. Churchill, Jr., Carol Surprenant, An Investigation into the Determinants of Customer Satisfaction, Journal of Marketing Research, Vol. 19, No. 4, Special Issue on Causal Modeling (Nov., 1982), pp. 491-504
Customer Service Quality and LoyaltyCognitive and psychological constructs researchConsumer Retail Behavior StudiesCustomer satisfactionPsychologyVariable (mathematics)MarketingAdvertisingSocial psychologyBusinessMathematics
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References
Significance tests and goodness of fit in the analysis of covariance structures.
Psychological Bulletin · 1980 · 18,064 citations
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