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Consumer patronage and risk perceptions in Internet shopping
Journal of Business Research · 2003 · Vol. 56(11) · pp. 867–875
Sandra Forsythe✉(Auburn University)Bo Shi(Auburn University)
Technology Adoption and User BehaviourDigital Marketing and Social MediaCustomer Service Quality and LoyaltyRisk perceptionThe InternetInternet shoppingContext (archaeology)AdvertisingPerceptionBusinessDemographicsMarketingProduct (mathematics)
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References
Building consumer trust online
Communications of the ACM · 1999 · 2,129 citations
Risk Taking and Information Handling in Consumer Behavior
Journal of Marketing Research · 1969 · 1,414 citations
Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations
Journal of Marketing · 1996 · 4,727 citations
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Consumer patronage and risk perceptions in Internet shopping
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