articleTop 1% cited
Problems and Strategies in Services Marketing
Journal of Marketing · 1985 · Vol. 49(2) · pp. 33–46
Valarie A. Zeithaml✉(Issues Research)A. Parasuraman(Issues Research)Leonard L. Berry(Issues Research)
Abstract
This article compares problems and strategies cited in the services marketing literature with those reported by actual service suppliers in a study conducted by the authors. Discussion centers on several broad themes that emerge from this comparison and on guidelines for future work in services marketing.
Customer Service Quality and LoyaltyDigital Marketing and Social MediaConsumer Behavior in Brand Consumption and IdentificationServices marketingMarketingBusinessWork (physics)Service (business)Marketing researchMarketing mixEngineering
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2,414
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References
Harvard business review
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