articleTop 10% cited
Developing and validating measures of facets of customer-based brand equity
Journal of Business Research · 2003 · Vol. 57(2) · pp. 209–224
Richard G. Netemeyer✉(University of Virginia)Balaji Krishnan(University of Memphis)Chris Pullig(University of Virginia)Guangping Wang(Pennsylvania State University)Mehmet I. Yagci(Loyola University New Orleans)Dwane H. Dean(East Carolina University)Joe M. Ricks(Xavier University of Louisiana)Ferdinand F. Wirth(University of Florida)
Consumer Behavior in Brand Consumption and IdentificationCustomer Service Quality and LoyaltyDigital Marketing and Social MediaBrand equityWillingness to payPrice premiumBusinessBrand awarenessMarketingAntecedent (behavioral psychology)Product (mathematics)Scale (ratio)Brand management
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