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A study on adaptation of youth preference in green cosmetic industry
International Journal of Research in Marketing Management and Sales · 2024 · Vol. 6(1) · pp. 137–141
Shivani Hazra✉(Ramakrishna Mission Vivekananda Educational and Research Institute)Sourav Chatterjee(Ramakrishna Mission Vivekananda Educational and Research Institute)Rana Majumdar(Ramakrishna Mission Vivekananda Educational and Research Institute)Kallal Banerjee(Ramakrishna Mission Vivekananda Educational and Research Institute)
Abstract
Due to excessive chemical use, India's rising economy is currently dealing with numerous environmental issues. The ecosystem has been impacted by this growth spike as seen in various areas in India, leading to numerous anomalies. Pollutants in the environment have had an impact on both the atmosphere and people's health. Health hazards related to the intake of artificial, non-green goods and how they interact with the human body are a subject of growing concern. Numerous skin and hair diseases are the outcome of this. The rapid environmental change has helped people understand how important it is to be
Environmental Sustainability in BusinessConsumer Behavior in Brand Consumption and IdentificationConsumer Packaging Perceptions and TrendsPreferenceAdaptation (eye)Cosmetic industryBusinessMarketingAdvertisingPsychologyEconomicsMicroeconomicsChemistry
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0.00
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17
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6%
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References
The Drivers of Green Brand Equity: Green Brand Image, Green Satisfaction, and Green Trust
Journal of Business Ethics · 2009 · 1,513 citations
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