articleTop 1% cited

Price Perceptions and Consumer Shopping Behavior: A Field Study

Journal of Marketing Research · 1993 · Vol. 30(2) · pp. 234–234

Donald R. Lichtenstein✉Nancy M. RidgwayRichard G. Netemeyer(Louisiana State University)

Abstract

Seven price-related constructs—five consistent with a perception of price in its “negative role” and two consistent with a perception of price in its “positive role”— are used as independent variab...

Consumer Behavior in Brand Consumption and Identification Consumer Market Behavior and Pricing Consumer Retail Behavior StudiesPerceptionConsumer behaviourField (mathematics)PsychologyAdvertisingEconomicsMarketingBusinessSocial psychologyMathematics

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1,319

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16.32

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References

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Psychological Bulletin · 1988 · 3,685 citations

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Psychological Bulletin · 1990 · 23,677 citations

Structural equation modeling in practice: A review and recommended two-step approach.

Psychological Bulletin · 1988 · 39,204 citations

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