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Choice Based on Reasons: The Case of Attraction and Compromise Effects
Journal of Consumer Research · 1989 · Vol. 16(2) · pp. 158–158
Abstract
Journal Article Choice Based on Reasons: The Case of Attraction and Compromise Effects Get access Itamar Simonson Itamar Simonson Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 16, Issue 2, September 1989, Pages 158–174, https://doi.org/10.1086/209205 Published: 01 September 1989 Article history Received: 01 January 1988 Revision received: 01 March 1989 Published: 01 September 1989
Economic and Environmental ValuationDecision-Making and Behavioral EconomicsConsumer Market Behavior and PricingCompromiseAttractionPsychologyAdvertisingSocial scienceSociologyBusinessPhilosophyLinguistics
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Heuristic versus systematic information processing and the use of source versus message cues in persuasion.
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