Media, Gender, and Advertising

This cluster of papers explores the portrayal of gender roles, stereotypes, and representations in advertising and media, with a focus on the impact of femvertising, Disney princesses, and television commercials. It delves into content analysis of gender portrayal across different cultures and time periods, examining the influence of media on social identity and cultural perspectives.

Journals publishing in this area

1

Journal of Consumer Research

ISSN 0093-5301122 articles in this topic

388h-index

5.48Impact

3.4KArticles

659.3KCitations