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Why Indian people scare to invest in Stock Market?: An empirical evidence

Manoj KumarPawan Bhura

Abstract

The stock market is often viewed as a gateway to wealth creation and financial independence. However, in India, a significant portion of the population remains hesitant and fearful about investing in the stock market. A self-developed questionnaire was developed for the collection of primary data on the basis of a five-point Likert scale. Direct effects were tested and confirmed with the help of bootstrapping procedures in PLS-SEM. Educating people about why should we invest in the stock market is one way we can rectify this.

Financial Literacy, Pension, Retirement AnalysisLikert scaleStock marketBootstrapping (finance)PopulationBusinessEmpirical evidenceStock (firearms)EconomicsMarketingFinance
Citations
0
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0.00
field-weighted impact
References
15
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41%
vs. same field & year
References
Marketing Research: An Applied Orientation
Journal of Marketing Research · 1994 · 7,144 citations
Marketing Research: Methodological Foundations
Journal of Marketing Research · 1977 · 4,415 citations
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